Problems:

• Detailing, per hour, is the least profitable of reconditioning services.
• 97% of cars have some sort of paint damage (chips, scratches, scuffs, etc.).
• A properly polished and waxed car accentuates paint flaws and scratches.
• Customer-supplied, dealer-supplied, and auto parts store touchup paint is "blobby," thick, and often worse than the scratches themselves.
• Professional touchup kits range from $1700 to $6500.

Solution:

• Applied Colors' $1495 ScratchOut system can be learned in 1-2 hours and add significant profit to your detail work.  Customers are happier with the appearance of their cars and you'll have a service most of our competition cannot match.
• Examples of retail rates for paint touchup:
       Light damage (1 - 5 small chips or scratches): $25
       Medium damage (5 - 10 small chips or scratches): $35
       Heavy damage (10 - 15 small to medium chips or scratches): $50
       Deep, long scratch repair: $30 - $150 depending on the severity and quantity of scratches.
       Road rash of bumpers, hoods, mirrors, and fenders: $50 - $200 depending on severity and quantity of      road rash. 
• No hard sell necessary. Point out scratch damage during check in and provide estimates on the spot. Detailers report a 65% success rate of upselling scratch repair.